Far worse by today’s standards.
Can you imagine the outcry if any
of today’s retailers hung this sign
featuring naked children lighting
the roué’s cigar? He’d be in jail
if his customers didn’t beat him
to death first.
American continued to use
Hilson’s name after they bought
the factory and its brands so the
date of this sign is not known.
The gentleman smoker was
introduced in the 1890’s, predating
American’s take-over.
This 11” x 14” cardboard sign is
an incredibly rare and desirable
piece of advertising art.
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