Between 1760 and 1960 more than 125,000 cigar factories similar to the one pictured opened. They were very difficult to regulate. Old timers have reported operating illegal unlicensed home factories, selling cigars out of the back of a pick-up truck on Saturday mornings at farmer’s markets, right up to World War Two.
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Congress cared about collecting taxes, and every one of those rules (and others not mentioned) was designed to help IRS officials do exactly that. Neither Congress nor the IRS placed restrictions on cigar quality, ingredients, selling price or on what could be said, claimed or pictured on a box of cigars. When examining any cigar box, today’s collectors and historians must always keep in mind that only the ID, CN, Revenue stamp and tax-class notice (after 1917) are required by law to be true. Everything else on a box is part of an unregulated million-man free-for-all, the most democratic explosion of marketing creativity and advertising in the history of the world.
At the close of the War Between the States the processing, packaging and marketing of food, drink and tobacco products was in its infancy. In the business-driven atmosphere of the post-War world, tradition was out the window. Every manufacturer of consumer products sought newer, better, faster and cheaper ways of doing things because to do so meant you would survive, perhaps prosper, and maybe even strike it rich.
The concept of consumer size packaging was still new, as was the technology to make it happen. Mass produced paper, cardboard and bottles were recent developments. The capability of printers to put color text and pictures on those packages even newer. Commercial life became a giant experiment in production, quality control, distribution, package design, packaging materials, advertising, marketing, delivery, storage, theft prevention, tax evasion and bribing government officials. With no great body of experience to learn from, the cigar industry tackled those problems with style and ingenuity that has never been equaled.
The U.S. cigar industry single handedly turned the first few decades after the Civil War into the most important period in the history of advertising and package design. Selling cigars became an outrageous free-for-all involving hundreds of thousands of entrepreneurs, each convinced he had the best ideas for separating smokers from their nickels. The inside of cigar boxes evolved from blank paper to a magnificent billboard upon which every ploy used by modern advertisers was first tried. Before World War One, all the themes, concepts, gimmicks, designs, styles, patterns, wordings, and novelties of modern advertising had been tried and proven. No product in history has been packaged in greater variety than the cigar.